diff --git a/coderd/coderd.go b/coderd/coderd.go
index be2faa04c1..63c35bd1cb 100644
--- a/coderd/coderd.go
+++ b/coderd/coderd.go
@@ -198,8 +198,8 @@ func New(options *Options) *API {
 
 	apps := func(r chi.Router) {
 		r.Use(
+			tracing.Middleware(api.TracerProvider),
 			httpmw.RateLimitPerMinute(options.APIRateLimit),
-			tracing.HTTPMW(api.TracerProvider),
 			httpmw.ExtractAPIKey(options.Database, oauthConfigs, true),
 			httpmw.ExtractUserParam(api.Database),
 			// Extracts the <workspace.agent> from the url
@@ -227,9 +227,9 @@ func New(options *Options) *API {
 			})
 		})
 		r.Use(
+			tracing.Middleware(api.TracerProvider),
 			// Specific routes can specify smaller limits.
 			httpmw.RateLimitPerMinute(options.APIRateLimit),
-			tracing.HTTPMW(api.TracerProvider),
 		)
 		r.Get("/", func(w http.ResponseWriter, r *http.Request) {
 			httpapi.Write(w, http.StatusOK, codersdk.Response{
diff --git a/coderd/tracing/httpmw.go b/coderd/tracing/httpmw.go
index 15f1189441..2cd1da2012 100644
--- a/coderd/tracing/httpmw.go
+++ b/coderd/tracing/httpmw.go
@@ -10,17 +10,21 @@ import (
 	"go.opentelemetry.io/otel/trace"
 )
 
-// HTTPMW adds tracing to http routes.
-func HTTPMW(tracerProvider trace.TracerProvider) func(http.Handler) http.Handler {
+// Middleware adds tracing to http routes.
+func Middleware(tracerProvider trace.TracerProvider) func(http.Handler) http.Handler {
+	var tracer trace.Tracer
+	if tracerProvider != nil {
+		tracer = tracerProvider.Tracer(TracerName)
+	}
 	return func(next http.Handler) http.Handler {
 		return http.HandlerFunc(func(rw http.ResponseWriter, r *http.Request) {
-			if tracerProvider == nil {
+			if tracer == nil {
 				next.ServeHTTP(rw, r)
 				return
 			}
 
 			// start span with default span name. Span name will be updated to "method route" format once request finishes.
-			ctx, span := tracerProvider.Tracer("").Start(r.Context(), fmt.Sprintf("%s %s", r.Method, r.RequestURI))
+			ctx, span := tracer.Start(r.Context(), fmt.Sprintf("%s %s", r.Method, r.RequestURI))
 			defer span.End()
 			r = r.WithContext(ctx)
 
@@ -59,5 +63,5 @@ func EndHTTPSpan(r *http.Request, status int, span trace.Span) {
 }
 
 func StartSpan(ctx context.Context, opts ...trace.SpanStartOption) (context.Context, trace.Span) {
-	return trace.SpanFromContext(ctx).TracerProvider().Tracer("").Start(ctx, FuncNameSkip(1), opts...)
+	return trace.SpanFromContext(ctx).TracerProvider().Tracer(TracerName).Start(ctx, FuncNameSkip(1), opts...)
 }
diff --git a/coderd/tracing/util.go b/coderd/tracing/util.go
index 8d8e44c3d9..cfa7c90160 100644
--- a/coderd/tracing/util.go
+++ b/coderd/tracing/util.go
@@ -5,6 +5,8 @@ import (
 	"strings"
 )
 
+const TracerName = "coderd"
+
 func FuncName() string {
 	fnpc, _, _, ok := runtime.Caller(1)
 	if !ok {